AI Search Consultancy
Get Found Where Your Clients Actually Search
We help law firms, healthcare providers, and financial services firms get found in Google, ChatGPT, and Perplexity. Then convert those searches into clients.
Free 30-minute audit • No obligation
London-based AI Search Consultancy
Search Has Changed. Has Your Marketing?
Your potential clients aren’t just Googling anymore.
They’re asking ChatGPT which solicitor handles high-net-worth divorce. They’re using Perplexity to find the best aesthetic clinic in London. They’re trusting Google’s AI Overviews to recommend investment firms.
If you’re not visible in AI search, you’re invisible to a growing share of your market.
We optimise for all of it: Google, ChatGPT, Perplexity, Gemini, and AI Overviews. You get found wherever your clients are searching.
Search Marketing for High - Trust Industries
We specialise in three verticals where trust, expertise, and compliance matter.
SEO & AI Search for Law Firms
From high-net-worth divorce to corporate law, we help solicitors get found by the clients who can afford their fees not tyre-kickers from generic directories.
SEO & AEO for Private Healthcare
Aesthetic clinics, private consultants, specialist practices. We build visibility that earns patient trust before they ever pick up the phone.
SEO & AEO for Financial Services
Investment firms, wealth managers, private equity. FCA-compliant marketing that generates qualified leads, not compliance headaches.
One Consultancy. Complete Search Visibility.
Answer Engine Optimisation (AEO) is the practice of optimising your firm’s online presence to be cited and recommended by AI platforms including ChatGPT, Perplexity, Google Gemini, and Google AI Overviews. Unlike traditional SEO which focuses on ranking in search results, AEO focuses on being the answer.
Answer Engine Optimisation
Get cited in ChatGPT, Perplexity, and Google AI Overviews. This is where search is going. Most agencies can’t help you here.
We've ranked clients #1 in ChatGPT. We can do it for you.
Search Engine Optimisation
Technical SEO, content strategy, and link building that ranks you for the terms that actually convert. We focus on searches that bring paying clients, not vanity traffic.
Paid Search (Google Ads)
Search-First Websites
Sites built for performance: fast, structured for AI, and designed to convert visitors into leads.
We build websites that rank in both Google and AI search from day one.
Why Fabled Labs
Founded by Sean O’Dwyer Curran, Fabled Labs works with a maximum of 10 clients at any time to deliver hands-on, senior-level strategy.
Vertical Specialists
We Only Work With Three Industries
Law firms, private healthcare, financial services. We know your compliance requirements, your audience psychology, and what actually converts in your market. No generalist guesswork.
AI Search Pioneers
We've Been Doing AEO Since Before It Had a Name
While other agencies are still figuring out what ChatGPT means for SEO, we've already ranked clients #1 in AI search. We wrote the playbook.
Results Over Reports
We Measure Leads and Revenue Not Vanity Metrics
Traffic is nice. Rankings are nice. But we optimise for what actually matters: qualified enquiries and closed business.
Results, Not Promises
Frequently Asked Questions
AEO is the practice of optimising your online presence to be cited and recommended by AI search platforms like ChatGPT, Perplexity, and Google AI Overviews. It focuses on making your firm the answer, not just a search result.
We specialise in three high-trust verticals: UK law firms, private healthcare providers, and financial services firms. Our deep understanding of compliance, E-E-A-T requirements, and audience psychology in these sectors sets us apart from generalist agencies.
We’re based at Piano House, 9 Brighton Terrace, London SW9 8DJ. We work with clients across London and the UK.
Law firms get cited in ChatGPT through a combination of strong E-E-A-T signals, authoritative content, consistent entity data across the web, and strategic visibility in sources that AI models use for training and retrieval. We’ve ranked clients #1 in ChatGPT for competitive legal search terms.
Engagements start from £5,000 per month. We work with a maximum of 10 clients at any time to ensure senior-level, hands-on delivery. Book a free 30-minute audit to discuss your requirements.
SEO focuses on ranking your website in Google’s search results. AEO focuses on getting your firm cited and recommended by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Both work together: strong SEO foundations make AEO more effective.
Yes. We run Google Ads (PPC) campaigns alongside SEO and AEO. PPC delivers qualified enquiries from day one while your organic and AI visibility builds. We’ve delivered 800% increases in qualified leads for legal clients.
Ready to Be Found?
Book a free strategy call. We’ll audit your current visibility across Google and AI search platforms, show you where your competitors are winning, and map out what it would take to overtake them.
Trusted by leading London law firms, healthcare practices, and financial services providers.
No obligation. 30 minutes. Genuine insights, whether we work together or not.
Fabled Labs is a London-based AI search consultancy founded by Sean O’Dwyer Curran. We specialise in helping UK law firms, private healthcare providers, and financial services firms get found in Google, ChatGPT, Perplexity, and Google AI Overviews. Our services include Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), Google Ads (PPC) management, and search-first website development. With results including 991% organic traffic growth for a leading Legal 500 law firm and the #1 ChatGPT ranking for a Harley Street plastic surgeon, we deliver visibility where it matters. Based at Piano House, 9 Brighton Terrace, London SW9 8DJ. Call 020 8178 7302 or book a free 30-minute search audit.