AI Search Consultancy
Get Found Where Your Clients Actually Search
We help law firms, healthcare providers, and financial services firms get found in Google, ChatGPT, and Perplexity. Then convert those searches into clients.
Free 30-minute audit • No obligation






Search Has Changed. Has Your Marketing?
Your potential clients aren’t just Googling anymore.
They’re asking ChatGPT which solicitor handles high-net-worth divorce. They’re using Perplexity to find the best aesthetic clinic in London. They’re trusting Google’s AI Overviews to recommend investment firms.
If you’re not visible in AI search, you’re invisible to a growing share of your market.
We optimise for all of it: Google, ChatGPT, Perplexity, Gemini, and AI Overviews. You get found wherever your clients are searching.






Search Marketing for High - Trust Industries
We specialise in three verticals where trust, expertise, and compliance matter.
SEO & AI Search for Law Firms
From high-net-worth divorce to corporate law, we help solicitors get found by the clients who can afford their fees not tyre-kickers from generic directories.
SEO & AEO for Private Healthcare
Aesthetic clinics, private consultants, specialist practices. We build visibility that earns patient trust before they ever pick up the phone.
SEO & AEO for Financial Services
Investment firms, wealth managers, private equity. FCA-compliant marketing that generates qualified leads, not compliance headaches.
One Consultancy. Complete Search Visibility.
Answer Engine Optimisation
Get cited in ChatGPT, Perplexity, and Google AI Overviews. This is where search is going. Most agencies can’t help you here.
We've ranked clients #1 in ChatGPT. We can do it for you.

Search Engine Optimisation
Technical SEO, content strategy, and link building that ranks you for the terms that actually convert. We focus on searches that bring paying clients, not vanity traffic.

Paid Search (Google Ads)

Search-First Websites
Sites built for performance: fast, structured for AI, and designed to convert visitors into leads.
We build websites that rank in both Google and AI search from day one.

Why Fabled Labs
Vertical Specialists
We Only Work With Three Industries
Law firms, private healthcare, financial services. We know your compliance requirements, your audience psychology, and what actually converts in your market. No generalist guesswork.
AI Search Pioneers
We've Been Doing AEO Since Before It Had a Name
While other agencies are still figuring out what ChatGPT means for SEO, we've already ranked clients #1 in AI search. We wrote the playbook.
Results Over Reports
We Measure Leads and Revenue Not Vanity Metrics
Traffic is nice. Rankings are nice. But we optimise for what actually matters: qualified enquiries and closed business.
Results, Not Promises
Dr Stefano Cotrufo
Healthcare | AEO
We made Dr Cotrufo the top recommendation when patients ask ChatGPT about plastic surgeons in London. The result: eight times more revenue from AI search than traditional SEO.
Payne Hicks Beach
Law | SEO & AEO
One of London's most prestigious family law firms now dominates search for their highest-value practice area both in Google and AI platforms.
Edwards Family Law
Law | SEO & PPC
Dominating family law searches while dramatically cutting paid ad costs proof that SEO and PPC work harder together.
Ready to Be Found?
Book a free strategy call. We’ll audit your current visibility across Google and AI search platforms, show you where your competitors are winning, and map out what it would take to overtake them.
Trusted by leading law firms, healthcare practices, and financial services providers.
No obligation. 30 minutes. Genuine insights, whether we work together or not.
